Overview

Art, Rhythm and Dance Foundation ARDF is a non-profit organization that specializes in performance art and artistically inspired pieces. Dark Dream Movers is the child company of ARDF. 

Purpose

Had no branding or logo. The foundation wanted the brand to illustrate the diversity, fluid movement and artistry of the company.

My role 

Concept and design logos and stationary flyer for events.

Process

Overall I designed it to be smooth and fluid in movement. For the fluid movement, I used a person that was in a pose that illustrates what the foundation is about. The same concept applied for Dark Dream Movers with the addition of maintaining its own essence.