Overview

An eyeglass company.

Purpose

Create a logo for a line of glasses.

My role 

Design with owner’s idea of creating glasses within the letters.

Process

I sat with the owner for them to show me the competition, what they liked and disliked of the brands' logos. Next, we looked through a few options of fonts based on his want of a slightly retro look he said at the time. After looking through the options with no excitement the owner tells me about his idea of making some glasses within the letters of the glasses. I took it from there and we came up with the logo before you.